Resources

Here at Ungerleider Works, we have done everything from write dialogue scripts for talking holograms at corporate headquarters to craft strategy for Cannes Lions award applications for Fortune 50 applications to coaching clients before their daytime TV show appearances. In other words… we do a lot of interesting things.

Now our expertise can help you. The articles, how-to guides and walkthroughs below are designed to answer your public relations, marketing, advertising and journalism questions. Enjoy.

The State of Podcasting Now: Risks and Opportunities
Podcasting, Content Marketing, Marketing, Journalism, Public Relations Neal Ungerleider Podcasting, Content Marketing, Marketing, Journalism, Public Relations Neal Ungerleider

The State of Podcasting Now: Risks and Opportunities

The advertising model, which is much more robust than it was eight years ago, continues to favor larger, more established podcasts.

According to recent estimates, podcast ads can fetch anywhere from $25 to $50 per thousand listeners (CPM) in 2024—only a slight increase from the $20 to $45 range in 2016.

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