Resources

Here at Ungerleider Works, we have done everything from write dialogue scripts for talking holograms at corporate headquarters to craft strategy for Cannes Lions award applications for Fortune 50 applications to coaching clients before their daytime TV show appearances. In other words… we do a lot of interesting things.

Now our expertise can help you. The articles, how-to guides and walkthroughs below are designed to answer your public relations, marketing, advertising and journalism questions. Enjoy.

5 Proven Strategies For B2B Marketing Newsletters That Get Results
Content Marketing, Public Relations, Marketing, Newsletters Neal Ungerleider Content Marketing, Public Relations, Marketing, Newsletters Neal Ungerleider

5 Proven Strategies For B2B Marketing Newsletters That Get Results

Email newsletters are one of the most effective tools B2B companies and brands have for reaching customers.

According to stats from G2, 81% of B2B marketers say their most used content marketing tool are email newsletters with an average open rate across industries of 35.63%.

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The State of Podcasting Now: Risks and Opportunities
Podcasting, Content Marketing, Marketing, Journalism, Public Relations Neal Ungerleider Podcasting, Content Marketing, Marketing, Journalism, Public Relations Neal Ungerleider

The State of Podcasting Now: Risks and Opportunities

The advertising model, which is much more robust than it was eight years ago, continues to favor larger, more established podcasts.

According to recent estimates, podcast ads can fetch anywhere from $25 to $50 per thousand listeners (CPM) in 2024—only a slight increase from the $20 to $45 range in 2016.

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5 Content Tips For Organizations
Marketing, Content Marketing, Public Relations Neal Ungerleider Marketing, Content Marketing, Public Relations Neal Ungerleider

5 Content Tips For Organizations

Back in the day, you could focus on Facebook and Twitter. Not anymore. In 2024, audiences are scattered across multiple platforms—LinkedIn, TikTok, Instagram, and even more niche networks like Discord and Mastodon.

Tailor your content to each platform and figure out which platforms to use and which to de-emphasize or ignore altogether.

What works on LinkedIn doesn’t necessarily work on TikTok.

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