Resources
Here at Ungerleider Works, we have done everything from write dialogue scripts for talking holograms at corporate headquarters to craft strategy for Cannes Lions award applications for Fortune 50 applications to coaching clients before their daytime TV show appearances. In other words… we do a lot of interesting things.
Now our expertise can help you. The articles, how-to guides and walkthroughs below are designed to answer your public relations, marketing, advertising and journalism questions. Enjoy.
Better Press Release Writing & Distribution
Press releases aren’t what they used to be. There are far fewer media outlets operating nowadays, for instance. You’re also writing press releases that need to be SEO- and Gen AI-friendly. A good press release captures a brand’s framing of an important announcement and plays that role first and foremost. Press releases also need to be integrated into larger communications and marketing strategies and should not work at cross-purposes.
How To Tell Your Brand Stories
Make sure your stories are consistent with your brand voice. If you’re a B2B tech company, your tone should be professional but approachable, while a consumer-facing brand might want a more casual or fun vibe.
The State of Podcasting Now: Risks and Opportunities
The advertising model, which is much more robust than it was eight years ago, continues to favor larger, more established podcasts.
According to recent estimates, podcast ads can fetch anywhere from $25 to $50 per thousand listeners (CPM) in 2024—only a slight increase from the $20 to $45 range in 2016.
7 Things I Learned When I Quit Journalism For Advertising
Advertising, on the other hand, is inherently collaborative. Success in advertising requires teamwork—graphic designers, copywriters, account managers, and clients must work closely together to deliver a cohesive final product.
How To Talk To Journalists
One of the best ways to make sure you and your company/product are portrayed as well as possible is to make everything as easy as possible for them.
In advance of the interview, ask your interviewer to email examples of questions they plan and/or topics they want to ask you about. If they push back, explain that you want to be as prepared as possible for talking to them.
Additionally, send the reporter background information a day or two before the interview. If your book has a media kit or your company has a demo video of your new product, send it.