Resources
Here at Ungerleider Works, we have done everything from write dialogue scripts for talking holograms at corporate headquarters to craft strategy for Cannes Lions award applications for Fortune 50 applications to coaching clients before their daytime TV show appearances. In other words… we do a lot of interesting things.
Now our expertise can help you. The articles, how-to guides and walkthroughs below are designed to answer your public relations, marketing, advertising and journalism questions. Enjoy.
Better Press Release Writing & Distribution
Press releases aren’t what they used to be. There are far fewer media outlets operating nowadays, for instance. You’re also writing press releases that need to be SEO- and Gen AI-friendly. A good press release captures a brand’s framing of an important announcement and plays that role first and foremost. Press releases also need to be integrated into larger communications and marketing strategies and should not work at cross-purposes.
5 Proven Strategies For B2B Marketing Newsletters That Get Results
Email newsletters are one of the most effective tools B2B companies and brands have for reaching customers.
According to stats from G2, 81% of B2B marketers say their most used content marketing tool are email newsletters with an average open rate across industries of 35.63%.
How To Tell Your Brand Stories
Make sure your stories are consistent with your brand voice. If you’re a B2B tech company, your tone should be professional but approachable, while a consumer-facing brand might want a more casual or fun vibe.
The State of Podcasting Now: Risks and Opportunities
The advertising model, which is much more robust than it was eight years ago, continues to favor larger, more established podcasts.
According to recent estimates, podcast ads can fetch anywhere from $25 to $50 per thousand listeners (CPM) in 2024—only a slight increase from the $20 to $45 range in 2016.
5 Content Tips For Organizations
Back in the day, you could focus on Facebook and Twitter. Not anymore. In 2024, audiences are scattered across multiple platforms—LinkedIn, TikTok, Instagram, and even more niche networks like Discord and Mastodon.
Tailor your content to each platform and figure out which platforms to use and which to de-emphasize or ignore altogether.
What works on LinkedIn doesn’t necessarily work on TikTok.
Content Creation For Brands: Why PR, Marketing, And Advertising Are The Same Things Now.
Once upon a time, marketing, public relations, advertising and trade journalism were separate things. Not anymore.
The Ultimate Guide to Effective Client Communication for Small Agencies
Discover the secrets to effective client communication that can transform your agency's success. Learn strategies for building trust and enhancing project outcomes.
How To Talk To Journalists
One of the best ways to make sure you and your company/product are portrayed as well as possible is to make everything as easy as possible for them.
In advance of the interview, ask your interviewer to email examples of questions they plan and/or topics they want to ask you about. If they push back, explain that you want to be as prepared as possible for talking to them.
Additionally, send the reporter background information a day or two before the interview. If your book has a media kit or your company has a demo video of your new product, send it.