Strategy

Ungerleider Works typically partners with clients on strategy, editorial or both. Here are a few of our services:

Story Mining

Your business or service is looking for media coverage, is navigating industry or regulatory concerns, wants to turn one-time customers into repeat customers or wants to attract new customers. Maybe your existing marketing newsletters, social media and copywriting lack oomph. Maybe you just want to stand out from the competition. That’s where we come in.

We conduct story mining sessions with our clients that draw on Neal Ungerleider’s 10+ years of experience as a journalist at A-tier publications. Working with our clients’ marketing and comms teams, our in-person or online research sessions are designed to draw out your organization, product and/or service’s unique stories–and how they can be shared with the world.

Based on the meeting and existing research, Ungerleider Works will create a dedicated written report detailing at least five unique story ideas for developing in-house or pitching to earned media. We also provide action step recommendations for communications and/or marketing teams alongside an example gallery of coverage of similar organizations in your space.

Podcast & Video Training

Does your organization want to put together better podcasts and YouTube videos? Let us help. We’ll conduct training with your team on everything from recording to editing to what equipment to buy. Our training consists of an in-person or online workshop on podcast or YouTube video production that serves as an introduction to best practices for creating great content. We are happy to provide referrals to experienced producers and post-production staff as well. We can even suggest potential guests from your field for your podcast and provide you with email templates for reaching out to them.

Messaging Audits

Brand communications are complicated these days. There’s organic social media. There’s paid advertising. There are email lists. There is earned media. There are websites. Getting all your messaging on the same page–and seeing how you can make better use of your communications–can be hard. That’s where our brand audit comes in.

For messaging audits, we’ll sit down with you and your team to go over all your different communications channels. Website, blogs, social media, email, video, display advertising, everything. We’ll discuss what you do in-house and what’s done through agencies. We’ll discuss your current needs and goals for the next six months and year. Then we’ll take it from there.

Our messaging audits create a detailed brand bible with information and key metrics all about your different marketing communications efforts in one place. All in one easily accessible, searchable package.

Messaging Framework & Strategy

Proactive marketing, public relations and advertising is hard. Matching content to your organization’s goals and key metrics is even harder. Building messaging strategy internally without the assistance of a skilled expert is the hardest thing of all.

This is where Ungerleider Works come in. We’ll meet with your team and learn about your products, services, organizational needs and internal considerations to be aware of. Our Messaging Framework & Strategy service puts together a detailed guide for clients on how to share their messaging across marketing, advertising and public relations channels with the specific goal of creating action steps your organization can then implement.

Ungerleider Works will give detailed recommendations on strengths and weaknesses of current messaging, action step recommendations for communications efforts and an example gallery of different messaging approaches.

Target Audiences & Personas

Let us do the audience research for you. Based on your existing social media followings and mailing lists, Ungerleider Works will create detailed reports of your current audience alongside recommendations on specific demographic segments to target. Our reports also include personas your organization can use internally for marketing and communications planning.

Don’t see what you’re looking for here? We can create a custom package for your organization as well–we specialize in making marketing communications effective and easy.