Resources

Here at Ungerleider Works, we have done everything from write dialogue scripts for talking holograms at corporate headquarters to craft strategy for Cannes Lions award applications for Fortune 50 applications to coaching clients before their daytime TV show appearances. In other words… we do a lot of interesting things.

Now our expertise can help you. The articles, how-to guides and walkthroughs below are designed to answer your public relations, marketing, advertising and journalism questions. Enjoy.

Better Press Release Writing & Distribution
Journalism, Public Relations Neal Ungerleider Journalism, Public Relations Neal Ungerleider

Better Press Release Writing & Distribution

Press releases aren’t what they used to be. There are far fewer media outlets operating nowadays, for instance. You’re also writing press releases that need to be SEO- and Gen AI-friendly. A good press release captures a brand’s framing of an important announcement and plays that role first and foremost. Press releases also need to be integrated into larger communications and marketing strategies and should not work at cross-purposes.

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